McDonald
Euroahorro
The young professional player and one of the most promising basketball Ricky Rubio is the image chosen by McDonald's in Spain for his campaign Euroahorro of which was launched yesterday in the network and will run until 30 March. The close involvement of the company with the sport since its inception through numerous competitions like the Olympics, World Cup, Euro, etc. has led him to think of Ricky Rubio and the right image to communicate their platform Euroahorro; a young elite athlete who identifies well with the values \u200b\u200bof the company. The Euroahorro is a McDonald's platform is more important even in tough economic times and has high quality products at very affordable prices, including: the hamburger, cheeseburger and small fries for just 1 €, 2 sundaes and a few McNuggets of 6 units for 2 € or 7 chicken wings for 3 €.
The campaign was created by TBWA Interactive Agency. The aim of this campaign is to remind young people that is a platform Euroahorro McDonald's specifically for them that has a large range of products 1, 2 and 3 euros to suit all tastes and budgets.
The following video we can watch Ricky Rubio made a series of tricks with a coin of 1 Euro.
